Binance’s Latest HODLer Project $ANIME Sees Strong Market Activity, Amber Group Leads Token Movements
The latest addition to Binance’s HODLer program, $ANIME, has been creating a buzz in the cryptocurrency world since its launch on the platform yesterday at 10:00. Reasonable attention is following the token for a few good reasons.
First, it is being well-handled by a major market maker, the Amber Group, which is moving the token up nicely.
Second, it is not entirely disconnected from the NFT marketplace, despite being a crypto token; in fact, its movements are creating some serious ripples across the ecosystem, particularly impacting the NFT collection from the team behind Azuki, which is seeing some major declines in its floor price.
Amber Group Takes Center Stage
A major entity in the digital asset world, Amber Group, has taken on an important role in the market activity surrounding the $ANIME project. On-chain information shows that Amber Group’s address (0x108…01c5e) was allocated a large quantity of $ANIME tokens—17.5 million, to be precise. That equates to 0.32% of the total circulating supply of $ANIME tokens.
币安 HODLer 最新一期项目 $ANIME 做市商为 Amber Group⚒️
两小时前 Amber 地址 0x108…01c5e 收到项目方分发的 1750 万枚代币（占代币流通量的 0.32%），目前已向各大交易所充值其中 1000 万枚
ANIME 将于今晚十点上线 Binance，目前 OKX 集合竞价价格为… pic.twitter.com/H7vNRPxtmU
— Ai 姨 (@ai_9684xtpa) January 23, 2025
Amber Group has already deposited across major cryptocurrency exchanges, signaling its active role in facilitating liquidity. Amber Group’s involvement highlights the importance of market makers in ensuring smooth trading experiences for new tokens. This is particularly true during the initial phases of a token’s exchange listing.
The token made a strong entrance, with the call auction on OKX pricing it at $0.16, while trading on Upbit, which started today, pushed the token’s global market exposure further.
Impact on the NFT Market: Azuki Takes a Hit
There has been an unexpected turn of events following the launch of $ANIME, and this concerns the NFT market—especially the Azuki collection. The Azuki collection of NFTs has always been closely associated with anime-inspired artwork, but after the debut of $ANIME, the floor price of the Azuki collection took a nosedive. From one week to the next, the NFT collection went from a floor price of 9 ETH down to 4.8 ETH, representing a 50% decrease in floor price.
NFT Price Action: After the launch drop of $ANIME, the Azuki floor price saw a decline of -50% down to 4.8 ETH and is now ranked #9 by market cap.
Milady Maker and Doodles have taken over its spot. Can Azuki rise back up? pic.twitter.com/Qw3Kwk4BlK— CoinGecko (@coingecko) January 24, 2025
The drop has caused Azuki to lose its place among the top NFT collections by market capitalization. It has fallen to the #9 spot. Meanwhile, collections like Milady Maker and Doodles have surged and seem to be riding the reshuffling wave in the NFT landscape. Those two collections have at least overtaken Azuki in the rankings.
There are many angles from which to view why Azuki is dwindling. Some market participants have been pondering that $ANIME’s launch may have siphoned interest and investment capital from Azuki, as both appeal to the same kind of anime-loving, Web3 community. Others look to the NFT sector’s notorious volatility and the overall downward trend of the past several months for an explanation. Experts are clear, however, that a confluence of several elements has brought about this sad state of affairs.
Can Azuki Regain Its Momentum?
The premier query at present is if Azuki can rebound from its recent misfortune and reassume its place in the NFT marketplace. The collection boasts not just a devoted following but also an incredibly strong brand identity, which could pan out to be in its favor. Still, several things need to break right for its recovery to be realized: the broader market must stabilize and revive, collectors must reengage with the space, and, last but not least, the Azuki team must unveil no further blunders and some fresh, potentially winning, updates or initiatives.
The ongoing rivalry with new upstarts like Milady Maker and Doodles makes it all the more necessary for Azuki to innovate and re-engage its audience. These events and competitors sharpen the stakes for Azuki. To stay in the game, it must tell a story that compels an audience to listen. It must find some utility that compels its holders to use it rather than just huddle with it. And it must create an even more robust community than it has now.
$ANIME’s Future Prospects
In early trading, $ANIME shows good interest from retail and institutional investors. When Binance launches a new program, hints at a new program, or uses the word “program,” there’s a good chance that a new and interesting opportunity is on the horizon. $ANIME seems to be just that.
Having a well-known market maker like Amber Group also boosts the project’s credibility and liquidity, which could help it maintain the upward arc it’s been on during the last week or so. But as with any new token, its long-term viability is about much more than the buzz surrounding it. A project’s new token must provide ever-thoughtful, ever-conceiving value to some community to earn that major semi-permanent status in this timer- and winner-take-all universe.
Conclusion
Binance’s launch of the $ANIME token has sent ripples through not only the cryptocurrency space but also the NFT market, especially for Azuki. $ANIME debuted with vigorous market activity and heavy participation from Amber Group. But more than anything else, $ANIME has emphasized the symbiotic relationship between the crypto and NFT ecosystems.
To get back on track, Azuki needs to make some smart moves and get the community interested again. But with all this, the $ANIME token is in the spotlight, and people are watching to see if it can keep up its early momentum. If it does, it could become a major part of the Web3 world—just like Azuki itself could, if it solves the problems with its community and the community with its problems that the initial shutdown exposed. And if it doesn’t? Well, another smart move for Azuki would be to reestablish itself as part of the story for the $ANIME token.
Disclosure: This is not trading or investment advice. Always do your research before buying any Metaverse crypto coins.
