Since 2021, cryptocurrency companies have increasingly leveraged sports sponsorships to boost brand visibility and market presence.
Leading the pack is Crypto.com, securing 11 major sponsorships across multiple sports disciplines, from motorsports to basketball and soccer. Crypto.com’s aggressive marketing strategy has made it a dominant force in sports sponsorship, spanning various regions and leagues worldwide.
Coming in second is FTX, which was one of the most aggressive players in the space before its collapse in 2022. Some of FTX’s biggest deals included a $210 million partnership with eSports team Team SoloMid, a $135 million sponsorship with Major League Baseball, and securing the naming rights to the Miami Heat Arena for another $135 million. These massive deals showcased FTX’s ambition before its unfortunate downfall.
Polkadot Ranks 3rd With 5 Sponsorship Deals Signed In 2024 Already
Polkadot ranks third, with 5 sponsorship deals inked in 2024. The blockchain network concentrated its efforts mainly in motorsports, partnering with major events like the Indianapolis 500, NASCAR Truck Series, and Nitro Rally Car. Polkadot also ventured into soccer with a sponsorship for Inter Miami and into eSports by backing the team Heroic.gg.
Other notable sponsors include Coinbase, Kraken, and Thunderpick, each with 4 sponsorships, further illustrating the growing trend of cryptocurrency companies making their mark in global sports. This rise in sports sponsorship reflects the industry’s push to become mainstream, capitalizing on the wide audiences sports events attract.
With cryptocurrency rapidly integrating into the sports world, expect more innovative partnerships and sponsorships in the years ahead.
Disclosure: This is not trading or investment advice. Always do your research before buying any Metaverse crypto coins.