In a recent revelation, Visa has chosen the cutting-edge blockchain technology, BlockV3, for its groundbreaking launch of the web3 loyalty program.
This collaboration unfolds with SmartMedia Technologies (SMT), the proprietor of the SmartNFT Protocol.
Visa and SMT are set to revolutionize loyalty programs, leveraging Visa’s digital payment solutions and SmartMedia Technologies’ enterprise web3 platform. This collaboration empowers merchants and financial institutions to establish their markets, communities, and mobile apps under their own brand banners.
📢 @Visa and SMT are taking loyalty to the next level!
With the combination of Visa’s digital payment solutions and SmartMedia Technologies’ enterprise web3 platform, financial institutions and merchants can have their own branded mobile app and create their own marketplaces and…
— SmartMedia Technologies (@SmartMedia_Tech) January 4, 2024
Kathleen Pierce-Gilmore, SVP, and Global Head of Issuing Solutions at Visa, expressed the innovative nature of their digital loyalty solution, emphasizing its ability to reward customers not only for transactions but also for active engagement.
This approach aims to pave the way for secure, seamless, and immersive digital and real-world experiences accessible at customers’ fingertips.
BlockV Token Price Action To Watch
Following the announcement, BlockV’s native token VEE experienced an astonishing surge, catapulting over 500% in a short span. The token’s price surged from $0.0028 to reach $0.033, marking a yearly high within the past 24 hours. Additionally, BlockV witnessed an impressive 1553% increase in its 24-hour trading volume.
Visa’s strategic move to embrace blockchain technology through its partnership with BlockV reflects a forward-thinking approach to loyalty programs and digital engagement.
The surge in BlockV’s value underscores the market’s positive response to this innovative collaboration, signaling potential growth and adoption in the evolving landscape of blockchain-based solutions for loyalty and digital experiences.
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